WEBVTT

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[ MUSIC ] 

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It is the biggest leap forward since the original iPhone. 

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The display fits edge to edge, top to bottom, it 

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goes into each corner what follows the tight curve if the 

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design, there's no more home button, this is an 

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important part and a big step forward in the iPhone 

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user experience. So now when you wanna go to the 

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home screen simply swipe up from the bottom You 

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go home, its that simple. The iPhone X your iPhone 

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is locked until you look at it and it recognizes you. 

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Nothing has ever been simpler or natural and 

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effortless we call this Face ID. [ APPLAUSE ] Face ID. 

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Learns her face. It learns who you are and it adapts 

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to you as your face changes over time. So our team 

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created something called Animoji. The are animated 

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emoji's. [ APPLAUSE ] These are emoji's you control 

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with your face. Emojis attract more than 50 facial 

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muscle movements. They've been meticulous animated 

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to create amazing expressiveness. The way you create 

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and share an emoji are right from within Apple 

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messages. What we're about to show you is one of the 

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world's first competitive multipaired games. Designed 

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to be played entirely In augmented reality. This is 

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the machines. We are able to experience games in an 

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entirely new way. Since players are able to view the 

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game from any angle Our content has to be incredibly 

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detailed. [ MUSIC ] [ MUSIC ]